New York 1960: MADISON SQUARE GARDEN

Monday, June 1, 2015

MADISON SQUARE GARDEN

"This magnificent sports and entertainment center is shown with a background of the Pan American, Chrysler and Empire State Buildings in the heart of the fabulous New York City."

"An aerial view showing the sports and entertainment center (left) and the companion 29-story glass sheathed office building. The Center is located above the Pennsylvania Railroad Station on an 8-1/2 acre plot."

"An unusual evening view of the Center. On the right is the new Madison Square Garden Sports and Entertainment Center where every seat has an unobstructed view of the floor. On the left is a companion 29-story office building known as Two Pennsylvania Plaza."

PENNSYLVANIA RAILROAD TERMINAL

(DEMOLISHED for new Madison Square Garden Center)

2nd MADISON SQUARE GARDEN at 8th and 49th Streets

(DEMOLISHED)

1st MADISON SQUARE GARDEN

(DEMOLISHED)

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Mission Statement

NEW YORK 1960 is a window into the architecture and urban landscape of New York City from the end of WWII to the Bicentennial as seen through "chrome" postcards from the period. These mid-century cards were printed using a new "chromolithic" process, yielding bright, saturated colors more like a color photograph than any previous postcard printing process. The images and their descriptions provide the contemporary viewer an opportunity to understand how the city saw itself during a time of sweeping changes ushered in by post-war prosperity. They also depict how corporations and cultural institutions embraced and distilled the Modernist aesthetic. Corporations used it in the design of skyscrapers to project an image of power and progress. Cultural institutions employed it to appeal to a younger or progressive demographic. Many buildings have become icons of the era for better or worse.