New York 1960: SOLOMON R. GUGGENHEIM MUSEUM

Monday, June 1, 2015

SOLOMON R. GUGGENHEIM MUSEUM

5th AVENUE (88th to 89th STS.

"Designed by Frank Lloyd Wright. A museum with major examples of painting, sculpture and the graphic arts of the recent past."

"Main Gallery and exhibition ramps of the Solomon R. Guggenheim Museum, Fifth Avenue and 88th Street. Designed by the late Frank Lloyd Wright, the building is cylindrical in shape, six stories high with a hollow core. Paintings and sculpture are displayed along a gently spiralling ramp, affording the visitor continuous viewing of major works of contemporary art."

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Mission Statement

NEW YORK 1960 is a window into the architecture and urban landscape of New York City from the end of WWII to the Bicentennial as seen through "chrome" postcards from the period. These mid-century cards were printed using a new "chromolithic" process, yielding bright, saturated colors more like a color photograph than any previous postcard printing process. The images and their descriptions provide the contemporary viewer an opportunity to understand how the city saw itself during a time of sweeping changes ushered in by post-war prosperity. They also depict how corporations and cultural institutions embraced and distilled the Modernist aesthetic. Corporations used it in the design of skyscrapers to project an image of power and progress. Cultural institutions employed it to appeal to a younger or progressive demographic. Many buildings have become icons of the era for better or worse.